Andrew Cram
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EXPERIENCE

Founder & CEO (RewardsDB Network - Austin, TX)
December 2008 - June 2009

Manage a suite of consumer-focused informational & rewards websites including RewardsDB.com..

• Conduct constant Search Engine Optimization activities
• Manage paid search initiatives through Google, Yahoo!, Microsoft Adcenter, and other leading providers
• Develope and maintain affiliate relationships with over 10,000 leading merchants and organizations worldwide

PPC, Affiliate & Email Marketing Manager (FramesDirect.com - Austin, TX)
August 2007 - November 2007 (Contract)

Establish in-house electronic marketing initiatives.

• Manage Google Adwords, Yahoo Search Marketing & Microsoft AdCenter initiatives + minor programs
• Manage Commission Junction & Link Connector affiliate programs
• Coordinate email marketing initiatives

Internet Marketing Manager (The Ampersand Agency - Austin, TX)
January 2006 - August 2007

Manage in-house internet marketing initiatives as part of the range of capabilities within the full service agency.

• Manage hosting relationship for company produced websites
• Conduct Search Engine Optimization for client websites
• Participate in the design of client websites
• Manage paid search marketing activites

Market Research Call Center Manager (The Ampersand Agency - Austin, TX)
September 2005 - August 2007

Manage all aspects of the operation of a 22-seat outbound market research call center.

• Design and program dialing scripts and reports
• Manage the quality assurance process for all projects
• Develop client relationships with a diverse range of educational, political, and commercial clients

Special Projects Supervisor (CapGemini Ernst & Young - Vienna, VA)
November 2003 - June 2004 (Contract)

Developed processes and managed a team of second-tier support staff for the Nextel wireless number portability project

• Recruited and managed a direct team of 15

Manager info.csu (Charles Sturt University - Bathurst, Australia)
February 2001 - October 2003

Established and managed all aspects of prospective student communications management including an integrated 30-seat multimedia contact center responsible for recruiting students to the University

• Managed an excess of 25,000 contacts per month from prospective students worldwide via telephone, email, and internet-initiated requests
• Managed an annual budget in excess of $2 million
• Managed the info.csu project from inception, including presentations to governing bodies and key stakeholders

Customer Manager, Marketing (Entigen Corporation - Pleasanton, CA)
March 1999 - January 2001

Established and managed customer communications provision for approximately 20,000 subscription customers utilizing high complexity genetic analysis software products in a wide variety of environments.

• Established full-service customer support within 2 weeks of commencing employment
• Responsible for customer aquisition in educational and research environments
• Conducted design and usability testing for online products and services
• Developed software solutions to meed client needs

Manager, Internet & eCommerce (Lets Talk Communications - Sydney, Australia)
March 1996 - March 1999

Managed all aspects of the development, launch and operation of an integrated retail website for Australia's fourth largest retailer of cellular telephones and service.

EDUCATION

Master of Business Administration (Internet Marketing) - Charles Sturt University, Australia
- Graduated with Credit (Cum Laude)

Graduate Certificate in Aviation Management (Human Factors) - The University of Newcastle, Australia

Graduate Certificate in Management Communication - OTEN, Australia
- Graduated with Credit (Cum Laude)

Bachelor of Arts (Majors: Archaeology & Anthropology, Classics. Minor: Genetics) - The Australian National University, Australia

Associates Degree in Call Center Management - TAFE Western Institute, Australia
- Graduated with Distinction (Summa Cum Laude)

Certificate IV in Telecommunications (Call Centers) - TAFE Western Institute, Australia

Senior School Certificate (Year 12) - Brisbane Boys College, Australia

PAST APPOINTMENTS

Justice of the Peace in the State of New South Wales, Australia

PROFESSIONAL WRITING

• An Overview of the Law relating to trademark usage in URL's
• Injurious falsehood and defamation on the internet
• Potential Approaches to the introduction of a CRM (Cockpit Resource Management) program in a small airline setting
• Human Fatigue in Commercial Cockpit Crews: It's causes, impact, potential countermeasures, and the implications for organizational management in commercial aviation