Master of Business Administration (Internet Marketing),
Charles Sturt University (Asia Pacific Graduate School of Management)
About the program:
The course equips graduates with knowledge regarding a broad variety of subjects such as: accounting, economics, finance, management, marketing and strategic planning, which are critical components of a successful organisation, and essential for managerial excellence. Graduates develop analytical, problem solving and other skills related to management. These skills are imparted through the delivery of high quality educational material, which will include case studies, and assignments focussing on managerial problems.
About Charles Sturt University:
Charles Sturt University (CSU) is a dynamic and progressive university whose innovative approach to education has earned it an international reputation for excellence. They dedicated to providing courses that reflect the changing needs of society, commerce and industry to ensure our graduates have the competitive edge in the employment market.
Through five faculties: Arts, Commerce, Education, Health Studies and Science & Agriculture, CSU delivers more than 300 courses to around 40,000 on campus and distance education students throughout Australia and overseas.
Charles Sturt University (CSU) was established as Australia’s 26th University on 19 July 1989 by the Charles Sturt University Act (NSW). The Act brought together the Mitchell College of Advanced Education in Bathurst and the Riverina-Murray Institute of Higher Education in Wagga Wagga and Albury-Wodonga.
The name of the University honours the noted explorer, soldier and public servant Charles Sturt. Sturt’s major achievement was as an explorer. He was particularly associated with explorations of the Macquarie, Lachlan, Murrumbidgee, Darling and Murray River Systems - the principal rivers of the region that CSU was established to serve.
As required by the Act, the University operates main campuses in Albury-Wodonga, Bathurst, Dubbo and Wagga Wagga. CSU operates from other locations including the City of Sydney, Manly, Goulburn, Canberra, Morpeth and Broken Hill.
Subjects Completed:
- ACC501 Business Accounting & Finance
- ECO501 Business Economics
- HRM502 Human Resource Management
- ITC525 Commerce on the Information Superhighway
- ITC551 Managing Internet Marketing Information
- LAW520 Internet Marketing & the Law
- MGT501 Management Theory & Practice
- MGT510 Strategic Management
- MKT501 Marketing Management
- MKT525 Building Electronic Marketing Capability
- MKT550 Multinational Marketing Management
- MKT560 Organizational & Marketing Research